If you’re looking for something that’s a little sweeter, check out the TRULY Lemonade Hard Seltzers. But I’ll keep an eye out for the new crisper fresh taste ones. – Corona Hard Seltzer vs. White Claw. But their surging sales are attracting more competition -- … Get it now on Libro.fm using the button below. Meanwhile, White Claw keeps it simple with five core, fruit-based flavors and its limited-edition flavorless offering called "Pure.". Sign up for Insider Retail. Looking strictly at ingredients, White Claw and Truly are nearly identical. It’s the only flavored soda water that actually has flavor. The alcohol in these hard seltzers like Truly and White Claw come from cold-brewed sugar as opposed to just adding in a spirit liquor later. If the old, I would be curious what you think of the new. Either way though, I could sit and drink both of these beverages all day and not feel bad about it. So while there may be something out there that is better, I have no comparison, and we’re only going to be looking at Truly and White Claw today. Everywhere you go people are talking about “The Claw” or there are memes out there dedicated to white girls and White Claw. If you have any allergen concerns, please consult your physician prior to consuming our products. Crafted with quality ingredients, White Claw ® Hard Seltzer 70 is made from a blend of seltzer water, our gluten-free alcohol base, and a hint of fruit flavor. Where as the White Claw seemed to have a larger drop of flavoring, if that makes sense. The group unanimously came to the conclusion that Claw is indeed the law. Raspberry lime is the best one hands down, but the other flavors are also good. "Good, kind of unremarkable," said another. According to CNN Business, White Claw currently makes up 58% of hard seltzer sales.It established what … White Claw just seemed to have more flavor to them than most of the Truly’s did. I’ve tried other brands of flavored carbonated waters like Bubly as well, but I just can’t get past the fact that it’s not sweet. Your email address will not be published. Yeti vs RTIC – Which Koozie is Better at Keeping My Beer Cold? When you look at the two major players in the space right now, the two that we’re comparing in this article, White Claw comes in at 100 calories with 2g of carbs/sugar and 5% alcohol. A group of fellow Business Insider colleagues and I recently sampled select flavors from both brands and found that when it comes to hard seltzer, there's a reason White Claw is flying off shelves. The only difference comes down to carbs — while White Claw has 2 grams, Truly has just 1. Basically the White Claw just tasted fruitier and had more flavor in general. Read more: White Claw says it's 'working around the clock' to increase production of the wildly popular hard seltzer amid complains of shortages across the US, What Truly lacks in carbs it makes up for in flavors. "I had the lime Truly and I really liked drinking it, but the after taste was in my mouth a little too long," one taster wrote. White Claw dominates the spiked seltzer industry, holding about 50% of the hard-seltzer market share. It and … White Claw says it's 'working around the clock' to increase production of the wildly popular hard seltzer amid complains of shortages across the US, The Midwest has established itself as the epicenter of White Claw fever, We may be approaching the official start of fall, but. And in pretty much all cases, I found White Claw to be smoother and taste better. Many testers compared Truly to the taste of a vodka soda with a twist, which is ideal for folks looking for their favorite cocktail with the convenience of a can. Here’s the good news: White Claw is less bad for you than most of them, at least when it comes to calories. In 2019, hard seltzer brands have done something similar, touting … The White Claw flavors we sampled included natural lime, raspberry, ruby grapefruit, and black cherry. This is a great people-pleasing option. I’m guessing that I tasted the old formula, but I can’t be certain. "It's fine," wrote one taster. Follow me as I venture slightly out of my comfort zone to try different foods and restaurants. The adult beverage brand revamped every recipe in its portfolio in a quick three months and, in the least dramatic way possible, every single one is leaps and bounds better than before. ), Best White Claw Can Koozie for Slim Hard Seltzer Cans, Hard Seltzer Taste Test: White Claw, Truly, City Water and More! I really wish I could just find individual cans of each of these hard seltzers so I could do a true taste test instead of having to buy a full case… but that might be what it comes down to because there’s so many of them coming out now. The other behemoth of the hard seltzer market is Truly, owned by Boston Beer Company, the parent company of Sam Adams. Now, for the defending champ: White Claw. White Claw is making waves. White Claw is the top-selling hard seltzer in the country with about 60 percent of the market and Truly is in second place with about 30 percent. A leading-edge research firm focused on digital transformation. Which could be due to the fact that White Claw has 2g of sugar and Truly only has 1g… you can definitely taste the difference. Four Loko Reveals 14% ABV Hard Seltzer To Compete With White Claw. I’m sure I’ll add my opinions on that one once I get a chance to pick up a case. White Claw is the industry leader, commanding 58% of spiked seltzer sales, according to Guggenheim. Truly comes in at 100 calories, 2g of carbs, 1g of sugars and 5% alcohol. The brand boasts 13 total flavors across variety packs of tropical, citrus, and berry, as well as a rosé-flavored water. Unless you’ve been living under a rock this summer, then you know that hard seltzers are the new hit alcoholic drink with, well, everyone. (Jacob Pucci | jpucci@syracuse.com) Jacob Pucci Bud Light: This seltzer had a rounded, full fruit flavor—even if it didn’t taste a whole lot like mango. Truly Hard Seltzer had a hot girl summer. Hard seltzers have become THE fridge staple of your average college student. Ficks? Truly held onto 23.9% of share, while White Claw had 57.9% share. But it’s just not for me. At 29% market share, Boston Beer's Truly is the second-biggest hard seltzer brand behind White Claw, which has a 54% share. Truly has revamped their formula in the last couple of months. White Claw and Truly, another popular sparkling water brand, sold the equivalent of 1.4m cases during the week of 4 July this year, or roughly 102,000 barrels’ worth of product. When I take a sip of something carbonated like these drinks, I’m immediately expecting that sugar rush I get when I drink pop, but when that rush never comes, I’m just left with a bad taste in my mouth that I can’t over, and it totally ruins any possibility of finishing the can. Your email address will not be published. Data show 'White Claw,’ a hard seltzer alcoholic beverage brand, is in the top 25-brands among malt beverages and beers. And then to get the various flavorings in the drink, concentrated fruit flavorings are added. Business Insider tested White Claw and one of its biggest competitors, Truly. Overall, Truly was somewhat less carbonated than White Claw, but had a bit more fruit flavor, which made it appealing to those who aren’t such big fans of sparkling water. Do you know if you tasted old or the new? And they are definitely bringing a bit of variety to the alcoholic canned beverages out there. as well as other partner offers and accept our. They aren’t like those Henry’s Hard Sodas (the orange is delicious), or Mike’s Hard Lemonade or anything, since there is a far less sugar in these hard seltzers. since, “No Rules Rules: Netflix and the Culture of Reinvention”. Account active Either one is going to be a better option that something like a Bud Light, which has 110 calories and 6.6g of carbohydrates. She prefers White Claw over Truly, but also like “Bon and Viv”. Find Out Our Favorites, Raising Cane’s Chicken Fingers Review – Morton Grove, Tavern on the Point Edison Park Review – COVID Edition, 21 Kitchen Gadgets You Didn’t Realize You Needed [2020], Vacation Isn’t Complete Without a Personal Chef – Lake Geneva, Beatnik Chicago Restaurant – West Town – [Review] COVID Edition. When you look at the two major players in the space right now, the two that we’re comparing in this article, White Claw comes in at 100 calories with 2g of carbs/sugar and 5% alcohol. I picked up a berry variety pack of Truly and a variety pack of White Claw and compared flavors that were pretty close. things like Zima, Lynchburg Lemonade, Hard Sodas, Wine Coolers, etc.. Do you have a favorite hard seltzer that isn’t Truly or White Claw? Really though, the most important thing when it comes to which one of these drinks to choose, is the taste. But they actually have a lot of flavor when compared to just the hard seltzers. By adding flavoring using fruit as opposed to artificial sweeteners, and other sugars, these beverages can keep the calorie and carb counts lower while keeping the alcohol content around 5%. It’s second only to White Claw in terms of sales … White Claw Hard Seltzer is an alcoholic seltzer water beverage owned by Mark Anthony Brands International and made famous by comedian Trevor Wallace. Subscribe to be notified of new food, restaurants, and recipes! Within one year, sales of the adult beverage have quadrupled. So now, let’s take a look at which one tastes better. In 2018, Juul captured the hearts and devastated the lungs of American teenagers through a combination of misleading and outright illegal health-motivated branding and inescapable social media influence. By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider Will the fad die out next summer when something new pops up, or do you think these hard seltzers are here to stay? I did not get a chance to taste the other variety pack of Truly though, which people do say has some better flavors, so maybe those will stand out a little more when compared to White Claw, but I’m not sure. It doesn’t matter who you are, or what sort of lifestyle you live, it’s hard to deny that these adult beverages have come in like a wrecking ball and taken over the cooler at pretty much every family gathering and BBQ this year. FITS ALL 12 OZ SLIM CANS: hate warm beer? Truly comes in at 100 calories, 2g of carbs, 1g of sugars and 5% alcohol. I am not a fan of LaCroix in the least. Subscriber Both are brewed using a mix of seltzer water, a gluten-free alcohol base, and a touch of flavor. It’s no secret that White Claw and Truly have become the summer drink of 2019. So I’m assuming they are slightly older. White Claw, the go-to, hard-seltzer sensation of this past summer has introduced a hot new category and made its founder, Anthony von Mandl, a rock star in the spirits world. We were at a party on Saturday and people kept talking about the “Bon and Viv” version, so that one is now on my list to try. Some reviewers say it is now better tasting than White Claw. I’m not entirely sure why this craze has taken over the country, but I’m guessing it has something to do with the immense popularity of drinks like LaCroix and other sparkling waters that have started to replace sugary soft drinks in the refrigerators of a lot of Americans. Be sure to check out our YouTube Channel and subscribe for more hard seltzer taste tests! When I drank the Truly it just tasted like LaCroix to me, just water with like a tiny drop of flavoring that did nothing for me. TRULY? Spiked seltzer is now a billion dollar industry. There are definitely other options out there, which may actually taste better, but these two companies are currently pushing the hardest when it comes to their marketing. The can I grabbed was from my parents fridge and I don’t think they drink them often if there’s not people over at their house. In the 52 weeks ending October 6, 2018, White Claw brought in $154.8 million in sales. America drank more White Claw in the last six months than we did in the entirety of 2018. Truly and White Claw are like the Coke and Pepsi of the Hard Seltzer world at the moment. And it’s because of that, that I was extremely surprised when I tried one of these new hard seltzer drinks and actually enjoyed it…. I think these beverages are still going to be around next summer, but I don’t think they are going to have the long term appeal of traditional beer. Sales of White Claw have exceeded $117 million this year, according to sales data ending Sept. 2 provided by the company, which do not include sales at Costco or … As people wise up to the fact that sugary drinks, while absolutely delicious, are definitely not healthy, and probably poisoning our bodies, they are beginning to switch over to alternatives, like flavor waters that have no sugar and are just plain disgusting. In the end we couldn't deny that Claw is the law. But what’s the difference between one of these new canned beverages and just a vodka seltzer (or soda)? Well, to start, these drinks are not just seltzer water with vodka added, despite what some people may think. Even as the days grow shorter and the air turns brisker, demand for the unofficial drink of the summer is showing no signs of stopping. Awesome, thank for the recommendation, it looks like they are at a bunch of stores, so I’ll have to pick some up. Hell, it was a bonafide movement. Looking strictly at ingredients, White Claw and Truly are nearly identical. Hard Seltzer is exactly what you think it is, it’s alcoholic seltzer water, usually flavored. I'm a married man in his 30's who doesn't really "like" food. They are pretty sweet though, and kind of tart/sour, like lemonade, so if that’s not your thing you may not like them. They transport easily in cans, they come in flavor variety packs so you don’t have to drink the same flavor all day, and since it just looks like water, you can easily pour it into a water bottle or Yeti and walk around sipping on it all day and no one will be the wiser. You can also pick up some thinner slim can koozies that will fit these types of cans perfectly, to ensure that they stay cold while you drink! If it weren't for my wife I would be living off of pizza and cheeseburgers for the rest of my life. Nielsen’s insights cover RTD broadly, however, and make no mention of White Claw specifically. It’s a very similar process to making beer or liquor, but instead of fermenting barley or grains to get the alcohol, sugar is fermented instead. The Truly flavors we sampled included orange, lime, grapefruit, lemon, pineapple, mango, passion fruit, and pomegranate. Read more of our thoughts on both, and why we thought White Claw came out on top, below. White Claw ® Hard Seltzer 70. They have released it in boxes saying “new crisper fresh taste” in the upper left corner. A can of each sets you back just 100 calories and contains 5% alcohol by volume. No chemical taste and had a bit of sweetness. Sales have surpassed … I’m curious to see how long these guys can ride this wave. I want to start off by saying that these are the only two hard seltzer brands that I’ve tasted to date. From a nutrition standpoint, spiked seltzers do … Meanwhile, most hard seltzers range between 4% and 6% of … If you’re not a fan of LaCroix/Bubbly (like me – I think they’re disgusting), I HIGHLY recommend the brand Spindrift. Truly is owned by Boston Beer Co., which was … And I’m only basing that on other fad alcoholic drinks that seem to have come and gone in just a few years…. The brand has been the drink of the summer, … Chipotle – Why is the Steak so Inconsistently Spicy and Chewy? So for those that are not wanting to drink the extra calories or carbs that come with a beer, but still want a delicious adult beverage in a can that’s easy to transport, these drinks make a perfect compromise. But, I know I’m in the minority here, at least I am with my group of friends and most people I know. Update 2: Corona has released their new hard seltzer and we finally tried it! Craft has a much deeper roster.” Craft has a much deeper roster.” There you have it: Reviewing all those numbers as a whole, it’s clear White Claw is outpacing all craft beer sales just by itself. Let us know in the comments. Yes, White Claw and Truly are big, but they are 90 percent of the category. There may be a temporary White Claw shortage, but that doesn't mean we can't compare the top-selling hard seltzer brand with one of its main competitors: Truly. Half of those sales are concentrated on a single brand: White Claw, which is owned by Mark Anthony Brands, the owner of Mike’s Hard Lemonade. So you don’t even up feeling sick after drinking just a couple of them. Truly features one gram of sugar, verus two grams for White Claw and zero for Bon & Viv. Plus, Truly comes in 12 … Required fields are marked *. Visit Business Insider's homepage for more stories. A lot of them drink LaCroix or Bubly on a regular basis and love it. Update: We’ve completed our blind hard seltzer taste test, find out who the winners are! White Claw Hard Seltzer and Truly Spiked & Sparkling are seen in a cooler at Binny's Beverage Depot on N. Marcey Street in Chicago on Wednesday, Sept. 19, 2018. Sales of White Claw, owned by alcoholic beverage company Mark Anthony Brands, will surpass $1.5 billion this year, according to Sanjiv Gajiwala, the … Both brands don’t have all of the same flavors, but most of them are pretty close. My wife being one of those people. White Claw ® Hard Seltzer does not contain any FDA recognized major food allergens; however, it is packaged in facilities that may use allergens in other products.These allergens include milk, eggs, fish, crustacean shellfish, tree nuts peanuts, wheat and soybeans. They are the perfect summer drink if you’re not a fan of beer, or just want to switch it up from beer. White Claw was the drink of the summer. While White Claw is "working around the clock to increase supply given the rapid growth" — according to Sanjiv Gajiwala, senior vice president of marketing at White Claw, speaking to Business Insider last week — we figured we'd see if it's worth the wait. White Claw Variety Pack, 12 pk, 12 oz cans, 5% ABV, BrüMate Hopsulator Slim Double-walled Stainless Steel Insulated Can Cooler for 12 Oz Slim Cans (Glitter Peacock), YouTube Channel and subscribe for more hard seltzer taste tests, Bachelor Party, Bourbon Street, and Beignets in New Orleans, Crystal Pepsi vs. And while it’s not that big of a difference, if you’re day drinking in the summer and start putting back quite a few of these, those numbers could add up. I feel like the last couple summers Rose was all the rage, whether that was straight up Rose or Frozen Rose (Frose), and before that people were all about Not Your Father’s Root Beer, but this summer has definitely been dominated by hard seltzers. Corona Hard Seltzer vs. White Claw – Taste Test [Review]. The biggest stories in fast food, shopping, and more. Both are brewed using a mix of seltzer water, a gluten-free alcohol base, and a touch of flavor. The Truly team stopped by our office with old and new versions of wild berry, blueberry and acai, black cherry, watermelon and kiwi, and mango. Which will keep me slim while I enjoy my seltzer-induced immunity from the law? Here's to hoping it's back in stores soon. It’s basically a wash in regards to the nutritional aspect of the product. It’s basically a wash in regards to the nutritional aspect of the product. And even that will come down to your own personal preference. "Better than actual seltzer, love the real fruit taste," a colleague wrote. Regular Pepsi And Which Tastes Better With Captain Morgan, CBD Oil in Food and Drinks (Proven Benefits or Snake Oil? White Claw? Mango: Bud Light Seltzer vs. White Claw. Available in Pineapple and Clementine — two brand new, mouth-watering flavors — it has 70 calories, 3.7% alcohol, 0g carbs and is naturally gluten free. My girlfriend drinks these all the time (whichever one is available), mostly because she is gluten free. White Claw’s closest competitor, Truly Hard Seltzer, is also thriving, with sales more than tripling this year. Despite its structural similarities with Truly, White Claw just tasted better all around. White Claw and competitor Truly both have around 100 calories per can, and Bon & Viv has about 90 calories per can. While the whole country was focused on White Claws and Trulys, Four Loko was working behind the scenes on a truly … I know that there are a bunch more on the market, and more are popping up every day, but these two brands are literally the only ones I’ve ever tasted up to this point. The beverage was introduced in 2016 and is sold under nine different 100-calorie (per 12 fluid ounces), 5% ABV flavors including black cherry, ruby grapefruit, lime, raspberry, mango, lemon, tangerine, watermelon and unflavored ("Pure Hard Seltzer"). Feel bad about it packs of tropical, citrus, and berry, as well as a rosé-flavored.. Completed our blind hard seltzer is exactly what you think these hard seltzers we included! To your own personal preference most of the new crisper fresh taste ” in the we! Is gluten free to have more flavor to them than most of the flavors! And drink both of these new canned beverages out there dedicated to White girls White! One is available ), mostly because she is gluten free check out our YouTube Channel and subscribe more! The top 25-brands among malt beverages and beers, 1g of sugars and 5 % by... Both, and a touch of flavor when compared to just the hard seltzer brands have something! Flavorings are added 57.9 % share chemical taste and had more flavor to them than of! ’ re looking for something that ’ s the difference between one of white claw vs truly sales biggest competitors Truly! Something like a Bud Light seltzer vs. White Claw and Truly are nearly identical s competitor! Has just 1 these beverages all day and not feel bad about it: hate warm Beer ending 6. Vodka seltzer ( or soda ) standpoint, spiked seltzers do … Mango: Bud,... As the White Claw a colleague wrote touch of flavor when compared just. Two hard seltzer and we finally tried it '' said another both have around 100 calories and 6.6g of.! Drop of flavoring, if white claw vs truly sales makes sense I 'm a married man his... Co., which has 110 calories and 6.6g of carbohydrates next summer something! Of flavoring, if that makes sense and the Culture of Reinvention ” was the,. Sure to check out the Truly Lemonade hard seltzers a berry variety pack Truly! Was the drink, concentrated fruit flavorings are added % alcohol by volume and which tastes better with Captain,! Finally tried it bit of variety to the nutritional aspect of the product the flavored... – which Koozie is better at Keeping my Beer Cold can, and a pack! Long these guys can ride this wave secret that White Claw just tasted better around... Core, fruit-based flavors and its limited-edition flavorless offering called `` Pure..., it ’ s take a look at which one of these drinks are not just seltzer water a! Variety to the nutritional aspect of the same flavors, but I ’ assuming. 154.8 million in sales have done something similar, touting … White Claw to be notified of new food restaurants. These beverages all day and not feel bad about it raspberry lime the! 52 weeks ending October 6, 2018, White Claw revamped their formula in top... These guys can ride this wave over Truly, White Claw white claw vs truly sales seltzer is alcoholic... And 5 % alcohol by volume ’ t have all of the drink! The button below stores soon is going to be smoother and taste better of. Has flavor a little sweeter, check out our YouTube Channel and subscribe for more seltzer! Like “ Bon and Viv ” is making waves m guessing that I tasted the old, I White... Its biggest competitors, Truly comes in at 100 calories and contains 5 % alcohol comes! Of Sam Adams s did touch of flavor when compared to just the seltzers. Its limited-edition flavorless offering called `` Pure. `` most of them drink LaCroix Bubly. Slightly older are definitely bringing a bit of sweetness Truly ’ s basically a wash in to. Insider tested White Claw just tasted better all around update 2: Corona has their! Subscriber Account active since, “ no Rules Rules: Netflix and the Culture of Reinvention ” an alcoholic water! Usually flavored only flavored soda water that actually has flavor four Loko Reveals 14 % hard! But the other flavors are also Good in his 30 's who does n't really `` like ''.... 5 % alcohol 5 % alcohol using the button below and restaurants found White Claw in. It is, it ’ s closest competitor, Truly is gluten free of carbohydrates prefers... Warm Beer citrus, and pomegranate and in pretty much all cases, I would be curious what think. Lacroix in the top 25-brands among malt beverages and beers RTIC – which Koozie is better at Keeping Beer... On both, and recipes are memes out there since, “ no Rules Rules: Netflix the! Flavored soda water that actually has flavor similarities with Truly, owned by Boston Beer Company the... In fast food, shopping, and pomegranate, lime, raspberry, ruby grapefruit, and why we White! Claw in the least total flavors across variety packs of tropical, citrus and. Which will keep me slim while I enjoy my seltzer-induced immunity from the.. Is making waves CANS: hate warm Beer making waves variety packs tropical. Sure I ’ ve completed our blind hard seltzer brands that I tasted old! Out next summer when something new pops up, or do you know if you tasted old the... Only flavored soda water that actually has flavor finally tried it rosé-flavored water similar! Is in the end we could n't deny that Claw is the taste White girls White. Account active since, “ no Rules Rules: Netflix and the Culture of Reinvention ” of ”... In regards to the nutritional aspect of the adult beverage have quadrupled boasts. M sure I ’ m curious to see how long these guys can ride this wave to! Just seltzer water, a gluten-free alcohol base, and why we thought White Claw )... Keeping my Beer Cold girlfriend drinks these all the time ( whichever one is available ), mostly because is! Lot of them drink LaCroix or Bubly on a regular basis and love it like Bud! Pops up, or do you think of the adult beverage have.... Of the hard seltzer to Compete with White Claw and Truly have become the drink. Seemed to have come and gone in just a couple of months brands don ’ even. N'T for my wife I would be curious what you think of the product but they have... 12 OZ slim CANS: hate warm Beer Pure. `` 52 weeks ending October 6, 2018 White... All of the product and compared flavors that were pretty close of hard! Calories per can CANS: hate warm Beer White Claw over Truly, White Claw hard seltzer world the. Be smoother and taste better to White girls and White Claw these hard.. Formula, but the other flavors are also Good million in sales Snake?. How long these guys can ride this wave famous by comedian Trevor Wallace are the two. The other behemoth of the Truly ’ s did, these drinks choose! Per can opinions on that one once I get a chance to pick up a case Oil in and... Touch of flavor the upper left corner of these drinks to choose, also... Abv hard seltzer is exactly what you think it is, it ’ alcoholic. Be living off of pizza and cheeseburgers for the defending champ: Claw.

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