The department responsible for initially contacting and building a client base is the account management team. Creative Boutiques. In the evolution of advertising, which of the following came before the Early Age of Agencies? Some critics claim that advertising has a strong impact on how young women view themselves, often resulting in negative self-images. Which of the following would most likely be created pro bono by an advertising agency? By … The Effie award is given to recognize advertisements that are ________. asked Jul 23 in Business by acesad. One of the most common objectives of digital advertising and digital marketing is to get a call to action. Marketers who have the objective of creating ________ are focused on getting people to talk about their brand. Which of the following advertising situations would LEAST likely be considered "puffery"? Barnum is known for which of the following? Reserve _____ is a regulation requiring commercial banks to keep a certain _____ of the money customers deposit on reserve each night. c) Only if the agent informed the seller and they executed the blanket unilateral offer of subagency addendum at the time the listing was taken, this is known as dual blanket agency. One of the largest departments in any advertising agency is account services. Assignment Our assignment shall relate to the following product(s) or service(s): Some full-service agencies handle overall marketing strategy planning as well as research, product and package development, and sales promotion. 16. C. The audience Before you write any content, craft an offer or even think about your marketing funnel, you first need to decide exactly who you're marketing to. The medium of this ad is ________. B) deciding where, when, and how often an advertisement will appear. Once referred to as the "suits," because they always dressed in more formal clothing than other departments, account services brings together the client and the creative department. Which key player makes the final decisions about the target audience and the size of the advertising budget, in addition to approving the advertising plan? Which of the following is an example of consumer-generated advertising? Contract Between an Advertising Agency and Advertiser (Commission) Date: [Client] [Address] Gentlemen: You have retained us and we hereby agree to serve as your advertising agency in accordance with and subject to the following terms and conditions: 1. Which of the following is NOT an advertisement? d) It does not allow dual agency ,only designated single agency. In which of the following marketing communication patterns does word-of-mouth play the most important role? A) Toyota's presence in online social networks. Terms 1. A decentralized approach to organizing for international advertising should be adopted when a company can use standardized advertising. The advertisers' desired impact on the target audience is formally stated as a(n) ________, which is the measurable goal or result that the advertising is intended to achieve. 1. If Brad gets a contract with an agency to write a jingle for a commercial, then Brad would be a(n) ________. According to TREC's advertising rules, which of the following terms MUST be used in a real estate team name? The loss of traditional advertising outlets Customers expecting highly interactive advertising The traditional structure of most advertising agencies Not having digital skills According to this force-field analysis, change occur. The cost of purchasing a 30-second advertising spot during the Super Bowl is very high, typically millions of dollars. Advertising has become a “very complex, sprawling marketplace,” with agencies grouped under large holding companies like Interpublic Group, Publicis Groupe and WPP, Mr. Pattisall said. Which of the following is not a type of advertising agency? Which of the following is not a type of advertising agency? c. Older workers return to … b. Mini-Case Question: Another major concern of P&G and other advertisers is the fact that consumers are increasingly avoiding commercials, either by zapping them or using technology, such as digital video recorders, to avoid them completely. 11) Call to action. According to the rational view of the economic impact of advertising, which of the following is NOT a type of information that advertising provides to help consumers assess the value of a product? When creating an advertisement or complete campaign, it is typically more efficient for an advertiser to use an outside agency rather than an in-house agency for all of the following reasons EXCEPT which one? E. All of the above are types of advertising agencies. Give it a try and. Advertising firms are unique businesses that use creativity and business hand in hand. In a new trend in agency compensation called ________, agencies are paid a percentage of their client's sales or a percentage of the client's marketing budget. Because there are so many steps to creating an advertisement, and given the varied types of jobs in the industry as a whole, there are many advertising job titles and descriptions. Which of the following positions in an advertising agency is most closely involved with creative development? Check all that apply. Apparent or ostensible authority will give rise to agency by estoppel (discussed in section 3(2) above). An expense that arises from monitoring management actions to keep the principal-agent relationship aligned The first type of direct agency costs is illustrated above, where the management team unnecessarily books the most expensive hotel or orders unnecessary hotel upgrades that do not a… a. Which company is an independent auditing group that represents advertisers, agencies, and publishers and verifies statements about newspaper circulation statistics? An advertising ________ is a set of related ads that are variations on a theme. It creates the ads, plans how, when and where it should be delivered and hands it over to the client. Which of the following product categories is typically among the top ten advertisers in the U.S.? Are you currently looking for revision material for the final advertising exam? A) Only suppliers are able to produce commercials. Advertising firms are unique businesses that use creativity and business hand in hand. In-house. 0 votes. Some critics have even claimed that advertising is a major cause of eating disorders for young women because ads targeted to this demographic use unreasonably thin models. 4) A) 1 B) 2 C) 20 D) 50 E) more than 100 5) When creating an advertisement or complete campaign, it is typically more efficient for an advertiser to use an outside agency rather than an in-house agency for all of the following reasons EXCEPT which one? For example, if the close competitors spend 3% of net sales, the company will spend, more or less, the same per cent for advertising. A creative ________ is typically a small ad agency that concentrates entirely on preparing the creative execution of the idea or the creative product. Which Of The Following Is Not A Type Of Advertising Agency? The Precision Tool Company teaches all its workers how to repair the machines in the factory. One of the agencies I used to work for had 19 layers of titles. ________ advertising focuses on establishing a corporate identity or winning the public over to the organization's point of view. Agency theory assumes that the interests of a principal and an agent are not always in alignment. In an advertising agency, the traffic department and print production are part of ________. A) The advertising delivers the results the marketer has specified for the advertising. An advertising agency's functions are sequential in nature. (Points : 1) a TV commercial an in-home mailer a … Brands invest in banner ads, link ads as well as social ads to get their potential customers to take an action. (Points : 1) the title of a book product placement in a TV show logo on a coffee cup poster on a public bus 2. Study 93 Advertising Final :'''''( flashcards from Izy B. on StudyBlue. Most managers do not like advertising or the people that work in the field. Which of the following is not a form of product advertising? A) recruiting new clients through different media outlets. 61) Which of the following compensation systems is most commonly used by public relations agencies? asked May 19, 2016 in Business by GlamPunk. (p. 395-396) Which of the following statements about advertising agencies is FALSE?A. A. A) integrated with other marketing efforts. The advertising budget is fixed on the basis of advertising strategy adopted by the competitors. The promotional tool of publicity is also known as ________. For the Truth® campaign, Crispin Porter + Bogusky was the ________ hired by the American Legacy Foundation to plan and implement the advertising effort. Which of the following is NOT a type of advertising agency? a. ________ refers to all forms of communication about a brand that appear in a variety of media. C. Direct Marketing Agencies. Which of the following is most closely associated with the introduction of mass production and a new emphasis on wider distribution of products? A full-service advertising agency offers a comprehensive range of services that address both the traditional and digital marketing aspects of a business. The cost of purchasing a 30-second advertising spot during the Super Bowl is typically millions of dollars. A) Only suppliers are able to produce commercials. Which of the following is one of the basic functions of advertising? management Which of the following is NOT part of the modern definition of advertising? Tool For Promotion: Advertising is an element of the promotion mix of an organization. Structure: Peel the layers. E) Suppliers provide … b) Only with disclosure and informed consent, this is known as consensual dual agency. An account director is responsible for managing the agency’s relationship with its clients and/or accounts. These agencies take all the efforts for selling the product of the clients. Test bank Questions and Answers of Chapter 5: The Advertising Agency, Media Services, and Other Services The departments work together to accomplish the agency's goals. Thus, competitive factor is given more importance in deciding advertising budget. Full file at 59) The traditional form of compensation for an advertising agency was a _____. Those two sides break down further, into departments. There are two types of direct agency costs: 1. Communication with employees and shareholders about brands and campaigns is usually handled by ________. B. Interactive Agencies. In advertising terms, the Super Bowl is the ________. Which of the following is not a type of advertising agency compensation method? 60) A _____ is a form of compensation that involves the agency billing the client each month based on the projected amount of work and the hourly rate charged for that work. Which of the following is most likely the objective of this campaign? The marketing world is currently knocking on the door and the key is passing your exam finals. marketing; 0 Answers. Answer to: Which of the following is not considered promoter-generated ancillary revenue for a public assembly venue? Until the 1990s, the main form of compensation for an advertising agency had been a ________. Agency costs are further subdivided into direct and indirect agency costs. Characteristics Of Advertising. When Procter & Gamble developed the Mr. Clean Magic Eraser, the company needed to explain how the product cleans grime from walls without removing paint. A) recruiting new clients through different media outlets. Summary. Kindles, iPhones, and iPads are all examples of ________. a. account management b. creative services c. product research and development services d. media services e. research service. In an advertising agency, which of the following is responsible for internal tracking of completion of projects? Which of the following departments in an advertising agency fulfills the three functions of research, planning, and buying? This money must be in the bank's _____ or at the closest Federal Reserve bank. answer choices . Ads that promote short filling, which is the use of less packaging. © 2003-2021 Chegg Inc. All rights reserved. ________ advertising may use any advertising medium, but it differs from other types of advertising in that it tries to stimulate an immediate consumer action. According to the principles of integrated marketing communication, it is critical for ________. All the best! Which basic role of advertising was most likely the focus of the campaign for this new product? Your local newspaper is an example of ________. An email from Amazon.com offers free shipping on your next purchase of more than $35. There are a lot of departments that can exist in an agency,… The test below is designed to help you review all your course work and ensure you don’t fail. The ________ behind a marketing communication message is stated in measurable objectives in areas such as sales and brand reputation. Big companies may have hundreds of agencies working for them, but they normally have a(n) ________, which does most of their advertising business and may even manage the other agencies. A ________ is a form of compensation that involves the agency billing the client each month based on the projected amount of work and the hourly rate charged for that work. | Which of the following is the responsibility of an advertising agency's media planner? The department responsible for initially contacting and building a client base is the account management team. Sales promotion. The "Blue Books" published by the J. Walter Thompson agency published ________. 2. Definition. When you hire an ad agency, you're tapping into the expertise of copywriters, designers and creative directors, all of whom need to … B) The agency lacks expertise in that area. A) an online direct-response advertisement for school supplies. Which of the following is not a task of retail advertising? From the advertiser's perspective, what is the most important benefit of placing an advertisement during the Super Bowl? B) deciding where, when, and how often an advertisement will appear. They start by acquiring clients and end with a finished product, such as the creation and placement of a magazine ad. Brand advertising is also known as ________ advertising. The advertising agency gets a 15 percent commission on local rate but not on national rates. Understanding the advertising industry begins with a grasp of how the agencies operate. Advertising regulations have been in place in the United States since the ________. Using traditional models, an ad agency's commission was derived by totaling the ad's outlay for time and space and paying the agency _____ of the total Performance Contracts Advertising agency compensation has shifted from commission contracts to In the evolution of advertising, P.T. An advertising agency that is set up, owned, and operated by the advertiser is called a(n): A) client management firm B) in-house agency C) full-service agency D) centralized system Answer: B 2) The Truth® campaign is a series of advertisements run by the American Legacy Foundation. What is meant by the term effective with respect to advertising? Commission b. Which advertising medium would reach the fewest people? Which of the following awards is given to recognize the creativity of an advertisement? In an advertising agency, which functional area acts as a liaison between the advertiser and the agency. Paid Form: Advertising requires the advertiser (also called sponsor) to pay to create an advertising message, to buy advertising media slot, and to monitor advertising efforts. An advertising agency's functions are sequential in nature. Which of the following is NOT an issue facing advertising agencies today? B. Which of the following is NOT a financial compensation option for advertising … Direct marketing. Such desire creation is an effect of advertising + brand building + the fan following over time. A) Mr. Clean coming to a housewife's rescue. The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. When using which type of advertising agency does an advertiser produce its own advertising? The campaign tries to reach teenagers with antismoking messages. Paid persuasive communication that uses mass and interactive media to reach broad audiences to connect an identified sponsor with a target audience is known as ________. And that is not uncommon among agencies. Fee c. Production d. Combination 10. Hiring an advertising agency is an expense that some businesses cannot afford, especially during tough economic times. Advertising is a type of marketing communication used to promote or sell something - like goods, services, or ideas. D) The agency may want a fresh perspective. Advertising that announces facts about products that are available in nearby stores and focuses on stimulating store traffic and creating a distinctive image for a retailer is known as retail or ________ advertising. During the ________, corporations were challenged on questions of taste and social responsibility. Which of the following is NOT a reason an advertising agency might hire an outside supplier? Skills required:Business, analytical, problem solving, communication and leadership The marketing director manages the marketing proces… One Way Communication: Advertising is a one-way communication where brands … Which of the following is NOT a type of green advertising appeal? D. Promotion Agencies. Advertising is usually paid for by the ________. .. d. Many managers do not know how to really do advertising correctly and tend to drop it when communication problems occur. ________ advertising is sent from one business to another. This is sometimes referred to as the principal-agent problem . Which of the following is the idea that messages should be directed at particular groups of prospective buyers? Which of the following is NOT an advertising medium? This is an example of ________. C) The agency may be overloaded. Brad is a music industry major in college who wants to work in the advertising industry writing and performing jingles for radio commercials. Which of the following types of agencies would most likely be able to purchase media at a low cost because they can group several clients' purchases together? _____ is the least sophisticated budget method Chapter 20 quiz 1. View desktop site. In traditional advertising, the message is conveyed through different kinds of ________ media using mostly ________ messages. In this series I compare and contrast them. Which of the following is NOT considered a major type of advertising? Advertising Agency is just like a tailor. A) Outside agencies typically have fewer restrictions on getting ideas approved. & The advertising world is dominated by the 'Big Four' agencies: WPP, Omnicom, Publicis Groupe, and Interpublic Group of Companies. C) crafting interesting messages that convey a client's marketing objectives Part Three: Effective Advertising Media 35. A) compensation B) reorganization C) ignoring integrated communication D) client loyalty E) media fragmentation. When an advertiser hires an advertising agency, the advertiser becomes the agency's ________. For an advertisement to be considered effective, what is the first thing it must do? Q. Which of the following is considered a societal role of advertising? Despite the cost, commercials for products such as Coca-Cola, Doritos, and Bud Light run during the Super Bowl every year. Charities, foundations, associations, hospitals, orchestras, museums, and religious institutions advertise for customers, members, volunteers, and donations and other forms of program participation using which major type of advertising? During the Early Age of Agencies, Baker's Chocolate and Ivory Soap were two of the first products to use ________. A) conducting one of the first full ad campaigns. They start by acquiring clients and end with a finished product, such as the creation and placement of a magazine ad. Signs and posters are examples of ________ media. Which of the following companies is typically among the top advertisers in the United States? You need sales experience to work in account management. C) crafting interesting messages that convey a client's marketing objectives Radio and television are examples of ________ media. Which of the following is NOT a basic function performed by a full-service advertising agency? Artists, writers, songwriters, photographers, directors, producers, and printers are all examples of which type of "key player" in advertising? How many times did the "1984" commercial for Apple's Macintosh computer run? Which major type of advertising is used to communicate a message on behalf of some good cause, such as stopping drug abuse, and is usually created by advertising professionals free of charge with the necessary time and space often donated by the media? Local governments begin providing free hepatitis vaccinations to any resident who wants one. Company. There are a lot of departments that can exist in an agency,… Advertising begins with the ________, the person or organization that uses advertising to send out a message about its products. Which of the four functions of advertising does this best illustrate? c. Most managers do not trust the advice given by advertisers—they always want to spend more. ________ advertising, which is the most visible type of advertising, focuses on the development of a long-term brand identity or image. Privacy Advertising agencies are mostly not dependent on any organizations. Catalogs and flyers sent to the office or home are examples of which type of promotional tool? You need sales experience to work in account management. User-generated content is supplied by ________. Understanding the advertising industry begins with a grasp of how the agencies operate. Which of the following is the responsibility of an advertising agency's media planner? In-House Agency: Even though most companies use full service advertising agencies, an organisation may decide to establish its own operation for all services of an advertising agency within its own st. Public events. Using value billing, an advertising agency is paid for its ________. Corporate expenditures that benefit the management team at the expense of shareholders 2. Which "key player" in the advertising world is composed of the channels of communication that carry the message from the advertiser to the audience and from consumers back to companies? Identification When an advertising agency is paid by the media, it can be said to be Commission-based agency Paying in the digital media costing space only when a sale occurs is done under which of the following … Full-service ad agencies are made up of a team of experts, and they’re a one-stop shop of services: ________ is the practice of coordinating all marketing communication tools so they send a consistent message using the same basic brand strategy. Account directors take responsibility for delivering creative work that meets the client’s needs; addresses any problems that may arise; and are expected to develop-long term relationships with longstanding clients, with a view to maintaining a high retention rate. Which of the following departments has the primary responsibility for managing the advertising process? Those two sides break down further, into departments. Which of the following is NOT an investment in human capital? An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon to try the new makeup. An agency relationship exists when one person, the _____ acts for, or on the behalf of another person, the _____. In an advertising agency, who is usually responsible for gathering available intelligence on the market and consumers and for acting as the voice of the consumer? (Points : 1) baseball stadium library concert venue hockey game 3. The departments work together to accomplish the agency's goals. Independent organizations that are hired by advertisers to create, produce, and distribute part or all of an advertising effort are known as ________. A) agencies to use consumer-generated content. A. C. Nielsen b. Simmons-Scarborough c. MediaMark, Inc d. Auditing Bureau of Circulations (ABC) e. International Circulation Service (ICS) (d; moderate; p. 218) 36. 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